University of Cincinnati Lindner College of Business

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The Most Hated CEO in America

Author(s): Michael Jones

Status: Accepted
Year: 2017
Publication Name: Case Research Journal


Abstract

The case and the teaching note were written primarily for a Managerial Economics course for MBA students. It would also be appropriate for use in an undergraduate health economics course or industrial organization course. The study questions reflect issues of price discrimination, consumer demand, government regulation, and other relevant economic topics. After studying and discussing the case, students should be able to: • Assess how the elasticity of a good will affects corporate revenue • Understand monopoly pricing, Cournot competition, and perfect competition • Analyze the short-run and long-run costs and benefits for government intervention and regulation • Discuss the purpose of a business as well as its corporate social responsibilities


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