University of Cincinnati Lindner College of Business

A Practitioner's Guide to Best Practices in Data Visualization
Michael Fry, Jeffrey Shaffer

Status: Published
Year: 2017
Publication Name: Interfaces
Volume: 47, Issue: 6


Data visualization is the process of visualizing data through tables, charts, graphs, maps, and other visual aids. Data visualization is often thought of as a descriptive tool, but it is also important for use in predictive and prescriptive analytics. It serves as a tool for descriptive data exploration, but also for communicating insights from data and from analytical models. In this tutorial, we provide a concise discussion of best practices for data visualization for effective communication.

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UC Authors

Michael Fry
Michael Fry
Jeffrey Shaffer
Jeffrey Shaffer